WhatsAppening to the news? How WhatsApp is used to distribute news and engage audiences in Brazil.

By Gabriela Sanseverino

Ever wonder WhatsAppening to the news? Digital applications such as WhatsApp are continuously being used to distribute news and engage audiences by news organizations, and two of our ESRs, Giuliander Carpes and Enric Moreu, present on their site how 14 companies in Brazil are currently using the platform.

Besides the catchy title and incredible visualizations, the collaboration between the two ESRs is a great resource for academics and news organizations alike. Giuliander and Enric hope their research can inspire other researchers to expand on their study, focusing on other countries and even other platforms, such as Telegram; and are also glad to share more tips about the methodology used for the work with any of those who want more information beyond what is shown on the website.

As for news organizations, it is always interesting to see what other companies are doing, and how they are using this specific tool to deliver news and engage their audiences. In a context where journalism has to continually adapt and learn how to use and take advantage of digital platforms, this study showcases, with an critical perspective, how WhatsApp is integrated into newsroom practices and the ways in which the app can be used to reach the public.

Their research is also a perfect example of what the JOLT Project is all about: fostering collaboration between ESRS from different disciplines – journalist Giuliander Carpes & telecommunications engineer Enric Moreu – to deliver new insights on digital journalism.

Project Members


Funding Image

This project is funded by the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska Curie grant agreement No 765140