In the third episode of our Jolt podcast series, Pat O’Mahony’s guest is Sophie Chauvet, a Jolt researcher who investigates the dangers of over-relying on analytics and data in journalism.
According to Sophie, metrics can be unreliable, and they shouldn’t determine if someone is working well or not.
Her research dives into the world of metrics and tries to determine the main actors in this world – media outlets, advertisers, platforms such as Google and Facebook, analytics companies and so on.
To get a deeper insight into the world of metrics that so many newsrooms fixate on, listen to the podcast.
