On the spotlight: Elina Makri

“Journalists, editors and publishers may look at the audience through Google analytics metrics, but they hardly know what the audience is thinking”.

In her interview with Pat O’Mahony for his podcast OffMessage, Elina Makri talked about the so-called “black boxes” of data journalism – the parts of the data journalists don’t know the context of and have no control over.

According to her, the first black box is where the data comes from, who controls the data, what’s the agenda, and what’s the statistical method. The second black box is the way people will perceive the information. 

During her research, Elina has interviewed cognitive scientists, neuroscientists and psychologists from Europe and the United States so there will be many things to learn in this episode.

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This project is funded by the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska Curie grant agreement No 765140