Publishers are using messaging apps for news distribution at least since 2014. Why is their usage still experimental or secondary to other platforms?

By Giuliander Carpes da Silva, ESR at Université de Toulouse III Paul Sabatier Recently, WhatsApp became the second application in the world to reach 2 billion monthly users, only after its parent company Facebook. Messenger is not so far behind with 1.3 billion monthly users. Telegram is emerging as an important competitor with 400 million […]

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This project is funded by the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska Curie grant agreement No 765140