Sophie Chauvet investigates the objectivity of metrics and finds the actors involved in this game of numbers. […]
Are audience metrics shaping the future of journalism?

Audience Analytics is investigating improved techniques for measuring performance and a critical understanding of how newsrooms can integrate data-driven decision making.
Sophie Chauvet investigates the objectivity of metrics and finds the actors involved in this game of numbers. […]
Our ESRs try to answer the hardest question that plagues a PhD: why their research matters. And mostly, why you should care about it. Today, we look at the work of Sophie Chauvet. […]
Questioning the power relations behind audience metrics in journalism By Sophie Chauvet, ESR at SAMSA.fr What do fields such as academia, health, police and journalism all have in common? Metrics. Ubiquitously imbricated in the fabric of our professional lives, these statistics are thought to possess a wide range of defining abilities: at times unlocking rewards […]
This project is funded by the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska Curie grant agreement No 765140